Building Optimism

Building Optimism

Five Simple Rules For Creating Buildings People Will Love

Why So Many New Buildings Feel Bad, and How to Fix Them

Coby Lefkowitz's avatar
Coby Lefkowitz
Dec 30, 2025
∙ Paid

Nyboder in Copenhagen. Source: North Abroad

Few newly constructed buildings inspire much affection. If they manage to conjure any feeling in us at all, it’s often an uneasiness at the dull monotony of their “design”, a sudden urge to exercise (to walk or run by them as quickly as possible), or perhaps contempt at the perceived indolence of the people who…

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